Brickworks Australia

Scope

  • Brand Positioning
  • Art Direction
  • Styling
  • Campaign
  • Brochure series

Other Info

    Established in 1934, Brickworks is Australia and North America's leading group of building products, ranging from bricks to pavers, roofing and more. They specialise in the manufacture and distribution of building products for the residential and commercial markets. Under the Brickworks Building Products umbrella are some of the world’s best-known building material brands.
    In order to shift perception of bricks and building products from a builder's material to a design element, they had to be positioned as objects of desire. This was achieved through creating still life sculptures with the unique brick shapes which resulted in a visually distinctive campaign, which inspires the high end residential and architectural market, shows off the unique characteristics of the product, and therefore increasing sales and awareness.